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Kount Complete
Keeping up with the increasingly complex and dynamic nature of fraud is more difficult everyday. That's why Kount was developed as a turnkey, all-in-one platform to run your entire fraud and risk operation. It's easy to implement and easy to use. Merely reacting to suspicious transactions leaves most merchants one step behind fast-moving fraudsters - and exposes them to potential losses. Kount provides a proactive, strategic approach to fraud management that helps you prevent fraud before it occurs. And, because Kount developed its core technology, there's no need to patch together multiple vendors, Kount has integrated and optimized the entire system for outstanding results.
How does
Kount Complete work?More than just a fraud tool, Kount is a complete fraud strategy that works with merchants allowing them to accept more orders, from more people, in more places, boosting sales and reducing fraud. See the next few slides for a brief explanation on how Kount really works.
Almost any type of customer-not-present transaction can be reviewed by Kount including, online order, new accounts, login and mail and telephone orders.
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Kount protects businesses working in customer-not-present environments without hindering the transaction process.
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Real Time Analytics
When a merchant receives a submitted transaction, hundreds of risk variables are analyzed and weighted in real-time to create a Kount Risk Score. The Kount Risk Score gives the merchant a clear picture of the risk associated with each transaction. Then, the Kount Risk Score, along with raw variable data and additional merchant-supplied information are sent to the Risk Decision Rules Engine. Based on established rules customized by the merchant, the Risk Decision Rules Engine approves, declines, or forwards the transaction for further review. This happens in real-time, 250-350 milliseconds on average.
Real-Time AnalyticsReal-Time Analytics
Real-time analytics include the technologies shown here and many others, reviewing hundreds of variables that make up the Kount Risk Score in milliseconds.
Kount Risk ScoreMerchant DataKount Risk Score
The Kount Risk Score is made up of hundreds of variables, each given specific weighting to produce a highly predictive score showing the level of risk associated with each transaction. The Kount Risk Score is so effective, it has been known to eliminate over 70% of fraudulent transactions alone.
Variable DataSupplied Data
Merchants have the opportunity to include their own data to be reviewed as part of the approve/decline/review process in the Risk Decision Rules Engine. This merchant supplied data might include VIP/negative list, etc.
Variable Data
When a transaction is submitted to the Kount platform, data elements are analyzed in real-time which produce information from hundreds of variables that help determine the risk of the transaction. These variables are used to create the Kount Risk Score and in the Risk Decision Rules Engine. Custom rules established by the merchant then review each variable as part of the overall approve/decline review process.
Rules Engine
Once all the data, including the Kount Risk Score, raw variable data from the real-time analytics and any merchant supplied information, has been submitted to the Risk Decision Rules Engine, the merchant's custom business rules are applied and transactions are processed accordingly.
ApprovalNextDeclinedApproval
Based on the merchant's business rules, approved transactions are sent back to the merchants payment system and the transaction is completed.
Further ReviewDeclined
Based on the merchants business rules, orders that have not met proper criteria can be automatically declined, sent back to the merchants payment system and the transaction is completed.
Further Review
Based on the merchant's business rules, transactions that have some element of question that cannot be resolved immediately are sent for further review.
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Auto Agent Review
Based on rules triggered during the initial review process, a transaction may be sent to the Kount AutoAgent or to a live risk review agent. The Kount AutoAgent performs many of the same functions as a risk agent such as querying additional 3rd party resources, such as LexisNexis, Targusinfo and 192.com, merchant-supplied positive/negative lists, etc. With this additional data, and based on rules the merchant has established, Kount AutoAgent approves, declines, or forwards the transaction for further manual review. The Kount AutoAgent works to reduce the load on live risk agents and keeps transactions moving quickly through the process so customers are not left waiting. The typical AutoAgent review takes an average of 1-3 seconds.
Auto AgentAuto Agent
The Kount AutoAgent feature helps move transactions quickly through the system by automatically retrieving additional information necessary to approve, decline or escalate a transaction. Based on the merchant's rules, third party data, such as LexisNexis, Targusinfo and 192.com may be automatically retrieved and reviewed to help determine the validity of a transaction.
Merchant Data3rd Party DataMerchant Data
Merchant supplied data that could be reviewed by the Kount AutoAgent may include VIP lists, negative lists, etc. to help determine if a transaction is approved, declined or needs to be escalated.
3rd Party Data
Third party data sources, such as LexisNexis, Targusinfo and 192.com can be used by the Kount AutoAgent, as required based on the merchants rules, to help verify the information of a transaction.
Auto Agent Rules EngineRules Engine
Based on established rules customized by the merchant, the additional information gathered by the Kount AutoAgent, the AutoAgent Rules Engine approves, declines, or forwards the transaction for further review. This happens in 1 - 3 seconds on average
ApprovalNextDeclinedApproval
Based on the merchant's business rules, approved transactions are sent back to the merchants payment system and the transaction is completed.
Further ReviewDeclined
Based on the merchants business rules, orders that have not met proper criteria can be automatically declined, sent back to the merchants payment system and the transaction is completed.
Further Review
Based on the merchant's business rules, transactions that continue to have some element of question that cannot be resolved through the Kount AutoAgent are escalated for manual review.
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Manual Review
Manual review is the costliest and most time consuming method of transaction review and Kount Complete makes every effort to minimize the number of manual reviews required. If manual review is required based on the merchants rules, all merchant-supplied data, third party information, and Kount Risk Score information is available to the review agent in a single-view. Agents can quickly review which rules were triggered and where the possible problems are and manage them efficiently. The functionality of Kount's Agent Web Console enhances the ability to resolve questionable transactions quickly. With Kount Complete, manual reviews can be reduced to just 1% to 2% of all transactions while maintaining and even increasing revenue levels.
Workflow Rules EngineBased on the transaction attributes and user-defined rules, workflow queues can be managed to optimize efficiency.
Manual ReviewKount Complete helps merchants reduce costly and time-consuming manual reviews to just 1% or 2%.
MerchantMerchants protected by Kount see reduced fraud cost and enhance the customer experience.
Brief Overview Complete
The Kount Complete all-in-one fraud/risk platform makes it easy for merchants to increase sales revenue while reducing fraud and related losses associated with the negative effects of fraud.
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