BEAT FRAUD, BOOST SALES

Recorded Webinar

Beat Fraud, Boost Sales - How to Stop Credit Card Fraud without Restricting Sales (To Any Country)

The rise of card-not-present ecommerce transactions has created a new, sophisticated level of international criminals. Merchants are forced to impose hard-and-fast rules on which credit card transactions to accept, and from where to accept them.

That blanket approach stops many fraudulent transactions, but it also blocks many legitimate, honest consumers — in the U.S. and worldwide. This webinar will explain how new, hosted fraud platforms can instantly detect both fraudulent orders and legitimate orders, reducing detection time and increasing sales from honest — but easily suspected — customers.

"Beat Fraud, Boost Sales - How to Stop Credit Card Fraud without Restricting Sales" is a free educational webinar. The presenters are Don Bush, director of marketing at Kount, a leading SaaS fraud-prevention platform, and Armando Roggio, senior contributing editor with Practical eCommerce. Kount is also the sponsor of the webinar.

Key Discussion Points:

• The real costs of manual reviews and of rule-based fraud detection.
• Why a low chargeback rate may actually be costing you money.
• The importance of overseas markets for U.S.-based ecommerce growth.
• How a SaaS-based fraud-prevention platform prevents the bad transactions and allows the honest ones — from any country.

About the Presenters:

Armando Roggio
Armando Roggio is contributing editor for Practical eCommerce, an independent ecommerce merchant, and a seasoned web developer. He has written hundreds of articles at Practical eCommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Don Bush
Don Bush is director of marketing at Kount, a leading SaaS fraud-prevention platform. Prior to joining Kount, Bush was director of marketing at CradlePoint, a manufacturer of wireless routing solutions. He has worked in technology management roles for over 20 years with both hardware and software manufacturers, as well as launched product and marketing programs for worldwide companies, including Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser. He attended Brigham Young University, studying business administration and marketing.